Since I joined Instagram I felt compelled to share my work, my blood, my struggles through photos.
In order to increase my brand awareness and footprint in the social media world I posted whatever came to mind and whatever I felt like sharing photographically as a portfolio. This was the beginning of a failure attempt as a professional photographer. You see, though I been in the scene for years and attended many workshops in the matter of how to use social media and watched many photographers work it still in front of my eyes it didn’t hit me where I was malfunctioning with my work and social media branding. This is something you don’t get teached step by step out there unless you pay for it dearly to any brand awareness firms.
We spend many years shooting certain types of photos to build our niche and creative flow. Sometimes this takes years and years to develop and execute. What are you good at and how can you turn it into something great. For me I started with events, liked everything about events, but as time went so did my likeness for other subjects and focus.
Commercial, editorial and advertising grew in me to create something in those fields, portraiture exploded along with it and so did black and white fine art photography. Boom! My niche was born! Every shoot I create I incoporate that commercial feel, that editorial look, that portraiture moment. Is marvelous to have reached where and what I want to shoot and create. Nowdays I use black and white as a form of expression artistically whether is in portraits or ramdom shots. It took me a while to see it but that is photography in general, time will tell where you are headed.
As per my Instagram feed, you can guess how it looked before I decided to scrap it completely and re-edit it with a new purpose! You don’t want to know! Well yes you do! Let me post a few of how it used to look. It was a mess, it was like scrambled eggs, toast, ham, and coffee and milk mixed in a blender and served in a flat dish! Yeaaahhh! Yummy huh!
Anywho, everything I had posted was moved away and discarded and I had a blank slate to begin again; fresh and with a purpose. You see in order for you to attract the right crowd there is a system and formula to it. Appealing feed + visuals + time = Growth. Because every portrait is unique I had to plan it carefully and systematically along with black and white photos and how to execute the layout without compromising the overall design. What would work in the favor of my audience? How can i begin to stitch my work in a way that looks good and flows? It all began with a 9 slot grid, 6 portraits and 3 black and whites images.
In a matter of 72 Hours I reassembled my timeline in a way that really showcases my work as a creative and as I always seen it in my head. This didn’t take years of planning, all it took was massive amounts of visualization and putting the work out systematically in order that made sense to me. Curating is the word! I didn’t hire anyone to help me with this, as I wanted to challenge myself and learn the process of how creative directors might see best fit with images and how they marry them together to create a strong body of work. I might be wrong in the outcome, but surely Is looking way better than that scrambled egg, toast blender stuff.
Like I said, every portrait is unique to each subject and I needed a way to break them away. I researched for 3 straight days of how my work should look, I never been a filter fan per se and that was out the door in terms of finished content. Second was looking at color schemes in the same palettes and that was going to create a problem since every portrait session is either outdoors or in studio, different scenarios different looks not a realistic match. The last one that i thought of was: “What if i break two portraits apart by incorporating a fine art black and white in the middle?” I made a simple layout in paper, used an app called “Previewapp” for image layout purpose and it was all massive amounts of work from there on. I might not be the only person using this type of layout out there but it has well paid off.
Now that my first 72 images have been repurposed, now I can continue the process without so much thought process. Ohh by the way, there is a challenge I encourage you to do. I created hidden gems portraits in my timeline, wonder if you guys are able to spot them as you scroll down or up.
Cheers everyone and hope you like this new blog post and hopefully it is as helpful to you as it was to me to create, execute and put together.